While we're busy debating Apple versus Android, here's something everyone is onboard for: joy.
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Although Elluva has not yet launched its first product, the startup is already exploring other ways to spread good vibes and promote social responsibility through its "Inflict Joy" campaign.
"The whole basis of Inflict Joy is to unite and connect within the tech community and do something meaningful for the world," Elluva CEO Alex Sok tells Mashable.
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Starting today, the first part of the campaign is called "Fast for Joy." In honor of the holiday season, often a time of feasting, the campaign encourages people to fast for at least one meal and donate the money they would have spent on that food to help abate world hunger. The goal is to raise $10,000 by Dec. 1.
"The whole basis of Inflict Joy is to unite and connect within the tech community and do something meaningful for the world."
"It?s a personal mission of mine to really get the tech community behind something like this and convey social responsibility," Sok says. "This is our idea and vision for the 21st century entrepreneur."
Other than promoting charity, the Inflict Joy campaign is planning some other off-beat acts of kindness, such as buying hundreds of cupcakes and randomly handing them out.
Early next year, Elluva will officially launch its product, a digital marketing software service for merchants, specifically restaurants and other eateries. Sok came up with the idea for this product while he was part-owner of a pizza restaurant in North Carolina. He found it difficult to organize marketing campaigns and even more difficult to measure their effectiveness.
"This eliminates an antiquated model that is expensive, lacks back end support and can oftentimes be a gamble," he says. "We do all of this through a sophisticated back end network of merchant services, banks and APIs. Again, the designed outcome is a great user experience that is simple, easy to use and incredibly efficient."
On the consumer side, Sok says users will be able to easily find the best deals in their areas; and redeeming the deals will be a discreet and seamless process.
The Inflict Joy campaign is Elluva's version of its own marketing campaign. The company decided it would be counterintuitive to create a product it believes will be a "revolutionary marketing tool," only to promote that product using traditional marketing strategies.
Whether or not Elluva's products prove successful certainly remains to be seen; however, it is hard not to root for a company with an ideological foundation that promotes joy and responsibility.
Image courtesy of Flickr, Chris Devers
This story originally published on Mashable here.
Source: http://news.yahoo.com/tech-startup-finds-joy-social-responsibility-194424236.html
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