Published: 11:00AM Friday February 22, 2013 Source: ONE News
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Source: Photos.com
It is being hailed as a new breed of television - something that will stop your pet pooch from feeling lonely when you're not at home.
A new television channel, especially for dogs, has been launched in Israel.
DOG TV is designed to keep canines calm and free from anxiety while their owners are away.
Aimed specifically for its target audience the channel has changed the contrast and brightness levels because dogs are colour blind. The sound has also been adjusted.
And according to surveillance footage, the dogs really do watch.
Its website?claims DOGTV is "scientifically developed and pup approved".
"DOGTV is cable's first television network for dogs that is created exclusively for canines, and the humans who love them," the website says.
'Barking success'
American cable viewers have been able to watch DOGTV in some states for the past year.
The channel says it was because of the "barking success in the US" that it made the move to Israel.
In an interview with ISRAEL21c, DOGTV CEO Gilad Neumann said that when dogs are left alone, they can get depressed, lose their appetite or lose their desire to play.
The idea behind the canine channel is to leave the television on when no one is at home, so that the family dog can watch it and not feel lonely or suffer from abandonment anxiety.
The programmes on DOGTV run up to six minutes in length.
"This creates a companionship environment, a channel that is fully suitable for dogs," Neumann said.
"Owners can be sure it's all appropriate, and there is no content that scares or stresses the dog, like loud or sudden noises."
Concerned dog lovers in Israel can sign up to the service for around $2.50 ($3) a month.
'Improve lives'
DOGTV's website claims its 24/7 programming "helps improve the lives of dogs and their humans everywhere".
"Through years of research with some of the world's top pet experts, special content was created to meet specific attributes of a dog's sense of vision and hearing and supports their natural behaviour patterns," it continues.
"The result: a confident, happy dog, who's less likely to develop stress, separation anxiety or other related problems."
The channel says man's best friends "feel better" when the television is on when they are left alone, and the doggie targeted shows provide calming sounds and music to keep them peaceful.
It also claims the programmes "meet a dog's typical daily routine" and "help prevent mental fatigue, depression and boredom".
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Source: http://tvnz.co.nz/world-news/tv-channel-dogs-launches-in-israel-5349034?ref=rss
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